Predicting Airline Loyalty Churn – Cathay Pacific Marco Polo [Case Study]
Big data can now predict when a high-value frequent flyer is unhappy…
How Big Data Is Driving Airline Loyalty Programs
It's often thought that loyalty programs are designed to reward customers with…
How To Create A 360-Degree Customer View Using Data
How valuable would it be to know everything about your customer’s interactions…
Dark Data: The hidden billion dollar opportunity
Every organization collects, stores and retains portions of dark data. It’s the…
How hotels are using data to generate new revenue
Hotel revenue management and use of analytics for room sales has remained…
How Airlines Measure Loyalty Using Big Data & Analytics
An ongoing debate in the loyalty world is what type of customer…
How to Segment Your Customer Database (Frequent Flyer Edition)
Step by step guide on implementing a customer segmentation solution - without…
Commercializing Big Data: Frequent Flyer Programs
I recently shared an article on how airlines are using information to…
How Big Data Is Changing the Way You Fly
As airlines and frequent flyer programs gather more intelligence on your day…