Customer Data Integration (CDI) – for a Single View of Your Customer
How profitable are your customers? What have they purchased lately? Are there opportunities to up-sell and cross-sell to them? You…
Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
Sydney Biddle Barrows is an expert in marketing luxury services. She consults for plastic surgeons, salons, retailers and others. Her…
What Will You Tolerate?
One of my kid’s favorite books when they were younger had the line “never tease a weasel (it isn’t very…
At Zynga, Analytics is About Impact
Anyone can play Zynga’s FarmVille and other games, but very few get to analyze the data that runs off. Ken…
Guest Blog: Data 2.0 Conference Report
Note: This post was written by Scott Nicholson, a Senior Data Scientist at LinkedIn. Scott is data and modeling…
4 Ways to Prevent Dirty Data From Spoiling Analytics
Change is good — except when change means you are constantly revising and checking databases, unsure of whether records are…
Tom Davenport’s Culture of Analytics
On March 15 in San Francisco, Tom Davenport addressed a plenary session at Data Driven Business Week, calling his presentation The…
Why is IT Planning Stupid to Do?
Any possible roadmap in locating functions of operational local systems is doomed to failure. That is, anyone in the software…
Analyzing the Results of Analysis
Sometimes, the output of analytical tools can be voluminous and complicated. Making sense of it sometimes requires, well, analysis. Following…