The “thin edge of the wedge” strategy
Establishing relationships with new users is the hardest part of growing a startup. For consumer products establishing relationships can mean…
The Changing World of Communications
This week in the New York Times an article and a follow on post on the NYT Bits Blog talked…
You Can Only Engage Through Good Service (& Information)
I know that everyone has had a poor customer service experience at some point; I have had my share –…
The Cloud, The Drugstore and The Social Customer
Back in September I had the pleasure of participating in MyVenturePad.com's online event, On-Demand: Soaring with the Cloud Virtual Summit.
What’s behind your Tree?
Considering the number of target customer selection projects I do, Direct Mails appear to be a very popular communication and…
Internal & External Strategies to Strengthen Digital Engagement
If you run marketing for a retail store chain or are trying to build up your digital database at branches…
Why IT Doesn’t “Get” Analytics (and Why the Time is Right for Change)
Over one hundred customers were online, poised to hear the webinar. Moments like this can be business magic, but they…
