Fun with Web Analytics: Can You Measure Interaction With a Paperback Book?
Many marketers are still blissfully ignorant about web analytics and think that it was only of interest to the web team,…
Can Social Network Analysis Help with Customer Valuation?
Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees.In…
Book: SAS for Dummies
A surprisingly easy to read and affordable book for learning the SAS language as well as other aspects of SAS…
Start a Dialogue about Master Data Management
Just mentioning master data management (MDM) will cause businesspeople’s eyes to glaze over and most IT folks to run for…
It’s Just a Little More Disk Space
Recently I bought a Maxtor OneTouch™ 1TB backup drive for my son’s PC. We had been using a 320 Gb…
Hospitals are increasingly relying on electronic tracking…
Hospitals are increasingly relying on electronic tracking systems to keep tabs on equipment and lab specimens, and even to monitor…
On ethical issues of randomized experiments
After reading Super Crunchers, a recent book by Ian Ayres, I have thought of ethical aspects of some experiments he…
Google Uses Web Searches to Track Flu’s Spread
Google Uses Web Searches to Track Flu’s Spread: Turns out a lot of ailing Americans enter phrases like “flu symptoms”…
Everyware: The dawning age of ubiquitous computing | A book by…
Everyware: The dawning age of ubiquitous computing | A book by Adam Greenfield “Greenfield’s thesis is that technology and our…
Eight Levels Of Analytics
The number of companies advertising Analytics as one of their service offerings leaves me astounded. I also come across an…
